What’s the deal with the “Barneys Breakfast at Barneys” concept?

Barneys has launched a breakfast menu at its new store in Melbourne’s CBD that is a hybrid between its breakfast at Barrys, which serves a range of breakfast items, and a bar-and-pub offering.

The concept was created to address the current demand for a more traditional breakfast experience in Melbourne.

“Our new Barneys Breakfast menu is a modern interpretation of the Barneys of old,” a spokesperson for the company said in a statement.

It’s the latest in a string of breakfast menus being rolled out in the CBD and is a follow-up to the iconic breakfast bar in the West End of Sydney’s CBD, which has been in the works for nearly two years.

A similar concept at the Old Parliament in Melbourne opened in February and has been a popular spot since it opened in 2012.

This year, Barneys announced a second location in the inner-west suburbs of Melbourne’s inner-city, but only opened in the Melbourne CBD in April.

More than 200,000 people have signed up for the free trial of the new breakfast menu.

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